The company was established in 2016 and is a leading enterprise under Geely Holding Group, focusing on the integration of international track operations and sports industry. Headquartered at 99 Chunxiao Haici Road, Beilun District, Ningbo City, Zhejiang Province, the core operation is the Ningbo International Circuit. The project has a total investment of 950 million yuan and covers an area of 1111 acres of international second level standard track. It was designed by world-renowned designer Alan Wilson and officially opened in 2017. As a national sports industry demonstration project and the core venue for brand events in Zhejiang Province, the company is committed to building a comprehensive sports ecological platform that integrates events, culture, tourism, and commerce.

Innovative business model

The company builds a four-dimensional integrated development path with "event economy" as the engine:
High end event operation: introducing 6-8 international level events (such as WTCR and CEC China Endurance Championships) annually, leading the development of the first automotive and motorcycle event industry standard in Zhejiang Province, the "Ningbo International Circuit Festival Order Book".
Business ecosystem expansion: Integrating OEM cooperation, automotive experience, driving training, and cultural tourism activities to form a "track+industry" closed loop. From 2021 to 2023, a total of 23 sports events, over 40 commercial activities per year, and over 50 cultural and tourism projects per year have been held.
Industry Incubation Platform: Creating the first "Automotive Sports Incubation Park" in China, attracting 5 enterprises including Harmony Racing and Weitian Automotive Culture to settle in, with an annual revenue of over 20 million yuan; By 2025, it is planned to gather 35 cultural, sports and tourism enterprises to create a Beilun characteristic automobile culture industry park.

Honor and Social Impact

Authoritative recognition:awarded the title of "National Sports Industry Demonstration Project" and "Leading Enterprise in Service Industry in Zhejiang Province", and won the "Most Influential Sports Enterprise in Ningbo City" and "Sports Famous Product Cultivation Unit" in 2024.
Regional Economic Empowerment:As a core element of Ningbo Meishan Bay Provincial Tourism Resort, it promotes the coordinated development of sports, commerce, culture, and tourism exhibitions, and has been selected as an excellent project for sports and leisure tourism in Zhejiang Province, helping Ningbo build an international sports city.

Vision and mission

Adhering to Geely Group's vision of "making the world full of Geely", the company takes "happy life, Geely accompanies" as its values, continues to explore the popularization of racing culture and industrial innovation, and is committed to becoming a benchmark for the high-quality development of China's sports industry.